WHOOMP THERE IT IS SONG:
THE BIRTH OF A 90S HIP-HOP CLASSIC

During the dog days of summer 1992, the bright future of multi-platinum hip-hop artists DC The Brain Supreme and Steve Roll’n, now famously known as Tag Team, reached a pivotal moment. Aware of the challenging musical landscape in the Southeastern United States, they recognized the necessity to innovate to carve out a space for themselves in what was, at the time, a non-inclusive, competitive music industry. Their strategy involved embracing their creativity and transforming their style into up-tempo Southern dance tracks that proved to be nothing short of revolutionary. The Miami Bass genre would be elevated in a new way.

From Challenges to Triumph:
The Story Behind Whoomp There It Is

Taking It Back To The Old School

Navigating this pivotal shift in their musical journey may have seemed daunting initially, yet for DC and Steve, it was a well-charted course inspired by the era’s bass-thumping music maestros. Legendary figures such as MC Shy D with “Gotta Be Tough,” 2 Live Crew’s “Throw That D,” Afrika Bambaataa & The Soulsonic Force’s “Planet Rock,” and The Egyptian Lover’s “Egypt, Egypt,” played pivotal roles in influencing the style of their music. These electronic hip-hop architects inspired the electrifying blueprint that successfully empowered Tag Team’s monumental legacy, thus ensuring that “Whoomp! (There It Is)” would become a multi-generational anthem and a quintessential ’90s hit single, reverberating through the echelons of music history.

WHOOMP THERE IT IS

Whoomp There It Is Halftime Performance NBA playoffs with Billboard Magazine Top Singles Sales of Tag Team 1993

The objective behind DC and Steve’s “Whoomp! There It Is” was straightforward: to produce a well-crafted Miami bass record that would gel with the Southeast regional music scene. Steve Rolln, the production maestro, utilized a song sample from Kano’s “I’m Ready” as the cornerstone of their creation. Meanwhile, DC, the visionary, wasted no time crafting the song lyrics that would later yield lyrical catchphrases still imprinted in pop culture to this very day. Born from the vibrant historical atmosphere of Magic City’s nightlife, “Whoomp! There It Is” became more than a song. It became a unifying anthem of an era characterized by money-making, good vibes, happiness, and joy.

Behind the Scenes: DC The Brain Supreme and Steve Rolln’s Creation

With a lightning strike of inspiration, DC and Steve unleashed a torrent of creativity, producing three and two eight-measure verses, respectively. They could feel the magic brewing. As the resident head DJ of Magic City in Atlanta, GA, DC aimed to craft a love letter in the form of the final verse to his beloved girls and coworkers at the world-famous Magic City Adult Entertainment Club.

The song’s foundation was set, but as Tag Team started laying down tracks, they realized they needed to up the energy level. They added two eight-measure bridges to inject some call-and-response enthusiasm into the “Lyrics to Whoomp! (There It Is).” The result? The now-classic “Shaka-laka” and “Can you dig it?” bridges. But the intro needed something a little extra, and DC conceived the perfect solution…and with a thunderous roar, he bellowed what became two of the most infamous words in early hip-hop and b-boy electronica music: “Party People!” elevating the vibe to epic proportions. With joyful ad-libs and immersive crowd chants, “Whoomp! (There It Is)” became a masterpiece, ready to take over the clubs and FM airwaves from a humble cassette tape.

Tag Team collage of Don Mckinzie, Otis Prestion, Nnamdi Paskins, Harry Obrien and Rated Z record Ceo Johnny Z.

Tag Team’s Club Anthem: The Rise of Whoomp There It Is

Whoop There It Is Most Popular Memes

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GEICO Scoop There it is commercial with Tag team Group members DC Glenn and Steve Rolln Gif

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DC The Brain Supreme worked at Magic City that evening, knowing it was the perfect testing ground for the just-completed track. As soon as he lugged his records through the club’s back door and got set up, he popped the cassette in. And at 8:08 on a Thursday evening in August 1992, Tag Teams Whoomp There It Is Song was born. As soon as the beat dropped, everyone in the club could feel something different was happening. Something extraordinary.

Heads started bobbing a little harder. Booties began shaking with a little more jiggle. The song’s first verse, Lyrics Tag Team Back Again set the party off! And as DC watched the club-goers react to the song, he knew he had something special. By the song’s end, people were mobbing his booth and asking, “What the hell was that?” DC knew they had a hit. In the era before cell phones, he had to wait until the next day to call Steve and tell him the news. When Steve Rolln heard, he sighed with relief. Tag Team’s transition into this new musical genre was validated and complete.

DC The Brain Supreme of Tag Team At Magic City with Ed Lover and Tiny.

Whoomp There It Is 90s Party

For the next two months, DC wore that cassette tape out, playing it at the club and for everyone he knew. The reaction was unanimous: they had a hit. But their work was not done. It was time to move on to the next record. They had their process down: make records, take them to the club, push play, and see if the dancers liked them. If they didn’t, scrap the record and move on to the next. This meant Whoomp faded for a while as they continued to test out new tracks. However, the demand for the song stayed strong. When he got asked by one of the dancers, Play Whoomp There It Is some more, DC happily granted the request. But he didn’t realize that the reaction would be even more overwhelming the second time months later, in late January.

Whoomp There it is song Creators DC Glenn and Steve Rolln of Tag Team.

Whoomp: Billboard Top 100 Rap

When Whoomp came on, it was like the track was brand new again. Everyone went wild. And what DC didn’t know at the time was that a Columbia Records rep named Alan Cole was in the club when the song was unveiled for a second time. Alan was so excited about the song that he requested a copy to send to New York. However, it was difficult for Miami Bass artists to be taken seriously by major record labels in those days, and as time went by and there was no response from New York, Tag Team got frustrated enough to finally put the record out themselves.

On February 5, 1993, Tag Team initiated copyrighting and obtaining sample clearances for “Whoomp!”. The group pressed up 500 cassingles and put them in one store in the West End mall. As (bad) luck would have it, that weekend was the blizzard of 1993 that shut down the city of Atlanta for a week. But to Tag Team’s surprise, they had sold out all of the copies in four days, even with the storm. Even though this was a success, DC The Brain Supreme was still at his wit’s end, trying to secure a deal with one of the major record labels and getting nothing but the runaround. DC thought that maybe we need a Whoomp There Is Music Video to support it.

Whoomp There it is Tag Team memberd DC The Brain Supreme and Steve Rolln with crew and dancers
Whoomp There it is Tag Team memberd DC The Brain Supreme and Steve Rolln with Mickey Mouse, Don Conelius of Soul Train and The Addams family.

Southern Bass Music There It Is

Then a good friend of his, Lisa McCall, who worked at Mercury Records, suggested he might want to connect with legendary Staxxx records mogul Al Bell. In 1992, Al had signed Deuce, the artist behind the hit “Daisy Dukes.” Al knew how to break bass records nationally. So DC called and left a message, hoping to get a callback. A week later, Al Bell called DC Glenn, and a historic conversation began.

DC explained to Mr. Bell that he was a top DJ in Atlanta and had a hit record that had been tested for success. He implored Al to take the record seriously because, as a DJ, he knew these types of records didn’t come around often. After DC finished his pitch, Al Bell said, “Okay, let’s do it. Let’s agree to agree.” DC replied, “But you haven’t heard the record.” DC remembers the words to this day. Bell replied, brother, “I don’t have to hear the record; I hear it in your spirit.”

Within two weeks, DC **the** Brain Supreme and Steve Rolln were signed to Bellmark Records. Subsequently, DC tendered his two weeks’ notice and Freaknik 93 was DC’s last weekend at Magic City. A month and a half later, Tag Team’s “Whoomp! There It Is” went platinum, and the rest, as they say, is hip-hop history.

WHOOMP THERE IT IS MOVIES AND FILMS

Whoomp There It Is FAQ:
Everything You Need to Know

WHAT MOVIE IS WHOOMP THERE IT IS IN?

Whoomp There It Is has appeared in many movies, including Elf, D2: The Mighty Ducks, Rio, Addams Family Values, Mr. 3000, Saved!, Killers, and Beverly Hills Chihuahua.

Whoomp There It Is has appeared in many TV shows, including Beavis & Butthead, New Girl, Gossip Girl, Daria, Being Erica, My Name is Earl, South Park, and Perfect Harmony.

Whoomp There It Is was recorded at McMix Production Services in Atlanta, Georgia in 1992. The single and album were released by Bellmark Records on their Life Records label in 1993.

Phrases like Whoomp There It Is! were commonly used in nightclubs in Atlanta and Miami in the 1980s and 1990s. It has come to mean something similar to “Look at that!” Tag Team says that the phrase refers to “anything that one agrees with on a positive level.” Positive partying!

Whoomp There It Is is sung by the 1990s rap duo Tag Team, with members Cecil “DC the Brain Supreme” Glenn and Steve “Rolln” Gibson. They wrote and mixed the song in August 1992.

Tag Team members Cecil “DC the Brain Supreme” Glenn and Steve “Rolln” Gibson sang Whoomp There It Is. The song was released in 1993 and quickly shot up the Billboard Hot 100 chart, reaching #2 in the US.

Whoomp There It Is was written and mixed by Cecil “DC the Brain Supreme” Glenn and Steve “Rolln” Gibson, who make up the hip-hop duo Tag Team.

Whoomp There It Is was the debut single and album by the rap duo Tag Team. The album was released on July 20, 1993 for Bellmark Records on their Life Records label. The single has sold over four million copies and was the ranked second biggest single of 1993.

Whoomp There It Is was recorded in 1992 and was released in 1993. It was Tag Team’s debut single on their debut album of the same name. The album was released by Bellmark Records on their Life Records label.

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